Blar i NHH Brage på forfatter "Omland, Anne Line Holck"
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The future bias in marketing : a longitudinal approach
Omland, Anne Line Holck (Master thesis, 2011)This study set out to explore consumer responses to pre-launch advertising, i.e. the advertising of products prior to launch. According to the construal level theory (CLT) people’s representation of future objects and ...